11th October

Work for this week.
1. All textual analysis should be completed
2. Focus Group
3. What is the purpose of a flatplan? Consider and answer this question.
Look here for an electronic template

4. Also look at



5. Create your flatplan(fine to be handdrawn). Get some feedback from your focus group. Consider how its done in the industry for example from here

My Life Reader Panel: How/Who/What?

What is the My Life Reader Panel?

The My Life Mail reader panel was launched in March 2007 to enable the Daily Mail and The Mail on Sunday to develop insights into the attitudes and behaviours of the readership.
Brief Overview of Reader Panel

• Total Number of Panellists: 6,000 Daily Mail/The Mail on Sunday Readers
• Readership Criteria:
  • Daily Mail Readers  - read in the last month
  • The Mail on Sunday Readers - read within the last 3 months
• Data weighted to AIR - NRS Average Issue Readership
• Methodology:  Online/ secure web based portal
• Response rate: 35%-40%
• Questionnaire length: 20-25mins
• Research Agency: Kantar Media

Associated Newspapers Limited, along with Kantar Media has created a secure web-based portal where readers can answer the questionnaires. Other features include newscorner, charity tracker and discussion area
6. Consider Typography & content
7. Start laying out your front cover: It should be completed by 18th October when we will start on Music Magazine research.