Glossary Test Wednesday 21st September

You need to write a sentence explaining the meaning of the word and giving an example.
signifier
signified
polysemic
mediating
representation
target audience
genre
format
hybrid genre
micro elements
macro sum
multi modal
verisimilitude

What you have to do:

Print
Preliminary excercise : using DTP and Photoshop, produce:
1. The front page of a new school/college magazine, featuring a photograph of a student in medium close-up plus some appropriately laid-out text and a masthead.
2. A mock-up of the layout of the contents page.

3. Main task: the front page, contents and double age spread of a new music magazine.
All images and text used must be original and produced by you. You must include a minimum of four images.

4. Blogging: Presentation of the research, planning and evaluation should be done in the format of a blog. This MUST be kept up to date. It should be as multi- platform as possible, for instance, you can film your focus group & interview them about magazines. You could film your photo shoot. Scan your flatplans & include those. You should include screen shots of links & quotes to research sources. Try nimating your mood board & include background music. You could keep a video diary of your progress through the work. You can create powerpoint presentations & upload them to slideshare to include on your blog. You can record a podcast of you answering the evaluation questions.

The more imaginative and multi-modal, the better!


Assessment:This unit is marked out of a total of 100 marks: 20 marks for presentation of the planning and research; 60 marks for the construction; 20 marks for the evaluation

Analysing Magazines

Some useful prompts to think about when analysing magazines.

Consider the title of the magazine: Why is it called that?What are the significant words?What connotations do they have?
The publisher of the magazine: Who publishes the magazine? What other magazines (if any) does it publish? What other media interests (if any) does it have?
How much does the magazine cost? How often is it published?
What is its circulation/readership?Does the magazine have a website?

The target audience for the magazine: What type of reader is it targeting?
How do you know this (i.e. types of articles and advertisements)?
How does the reader ‘interact’ with the magazine?
The cover of the magazine: Analyse the images on the cover; the types of facial expressions, body language, clothing, etc used.
What do they tell us about the target audience for the magazine? What else appears on the cover?
Why are particular typefaces, types of graphics, colours, etc used? Why are particular items in the magazine featured? Does the cover look similar to other magazines? If so, why? If not, how does it look different?
The ‘style’ of presentation of the magazine:What do you notice about the magazine’s presentation? Does it look cheap or expensive? How does it compare with other similar magazines? How does it use colour, print style, artwork, etc, to convey an overall effect?

The ‘mode of address’ of the magazine: How does it address its reader? How and when are readers allowed to address the magazine?What types of articles/features does it contain? What subjects are covered?
The advertisements that appear in the magazine: What are the main types of products being advertised? What is their price range? Who are they aimed at? Why are these products featured particularly? How do the models featured in the advertisements relate to the target audience?

Representations in the magazine: How are men and women represented? (look at both the images and the text) re there conflicting representations? If so, why is this? How do these representations relate to readership? Is there a limited range of representations for men and women? If so, what are they and why?
What groups do not appear in the pages of the magazine? Why?
Are celebrities featured in the magazine? If so, what kinds of celebrities? Why have they been chosen? The competition for the magazine: What other titles are in competition with it?What are their circulation/readership figures? How much do they cost? What are the similarities/differences?
and finally...
What do you think are the reasons for its popularity (or otherwise)? What does the magazine offer its readers? What ‘values’ or ideologies are implicit in the magazine?

Work for Monday 6th September 2010

Outline of course.




Assessment Objectives


Candidates are expected to demonstrate the following in the context of the content described:

AO1

• Demonstrate knowledge and understanding of media concepts, contexts and critical debates,

using terminology appropriately and with accurate and coherent written expression.

AO2

• Apply knowledge and understanding to show how meanings are created when analysing

media products and evaluating their own practical work.

AO3

• Demonstrate the ability to plan and construct media products using appropriate technical and

creative skills.

AO4

• Demonstrate the ability to undertake and apply appropriate research.



2. Intro to using SLR cameras.
Use of lighting,
 framing,
 composition,
depth of field,
codes of gesture,
expression,
clothing.


3. Using the above techniques take images of each other to evoke sentiments of:
surprise
suspence
anger
love

4. Upload into Photoshop

5. Choose one to create a film poster.

The Course Outline

AS
GS322 Key Media Concepts TV Drama: Exam
GS321 Foundation Portfolio: Coursework


Print


Preliminary excercise : using DTP and Photoshop, produce:

1. The front page of a new school/college magazine, featuring a photograph of a student in medium close-up plus some appropriately laid-out text and a masthead.

2. A mock-up of the layout of the contents page.



3. Main task: the front page, contents and double age spread of a new music magazine.

All images and text used must be original and produced by you. You must include a minimum of four images.



4. Blogging: Presentation of the research, planning and evaluation should be done in the format of a blog. This MUST be kept up to date. It should be as multi- platform as possible, for instance, you can film your focus group & interview them about magazines. You could film your photo shoot. Scan your flatplans & include those. You should include screen shots of links & quotes to research sources. Try nimating your mood board & include background music. You could keep a video diary of your progress through the work. You can create powerpoint presentations & upload them to slideshare to include on your blog. You can record a podcast of you answering the evaluation questions.



The more imaginative and multi-modal, the better!





Assessment:This unit is marked out of a total of 100 marks: 20 marks for presentation of the planning and research; 60 marks for the construction; 20 marks for the evaluation