Points to remember:
1. In terms of layout the most important thing to remember is the sense of proportion. You could fit 6 columns of text across an A3 spread.
2. You want a sense of the brand identity flowing throughout your magazine.
3. Use the exact typography of your title as a brand identity on all your pages.
4. Have a variety of images taken on different locations and with different clothes, you may only use 2 live performance images.
5. Think in terms of 'Representation'. How are you representing your artist or group?
Old, established icons?
New, groundbreaking artists?
Sex symbol?
Boy/girl next door?
6. This visual representation should be continued in the copy that you write. Are they a serious artist or are they more of a pop/celebrity artist? Will you use a pun or play on words in your title that sets the tone of the article?
7. Who is your target audience? What do they want to read about in the article? What sort of language would they expect to read? Chatty colloquialisms or specialist, referenced language?
8. Does the magazine as an institution have an on going relationship with the artist? Is there an enticement, free, cd, or tour to promote? Are they in awe of the artist or is there a sense of criticism within the representation.
